EDUCATIONAL SOFTWARE COMPANY : EDU -TREK (MKT501 Assignment)
WHAT IS EDU TREK?
Edu-Trek is a newly
developed company, providing an array of products aimed at supporting education
and learning. There are two types of software supplied,
namely academic and skills development or crafts learning programs. Given that the development is done in
Indonesia, the products are available both in English as well as
Indonesian. With these qualities,
Edu-Trek aims to penetrate the market with a competitive advantage which will
hopefully enable successfully positioning its products in the market.
There are 6 categories/modules that EDU-TREK provides such as:
- · Biology
\
- · Chemistry
·
- Geography
- · Physics
- · Mathematics
- Skills and Crafts
This is how our product will be marketed:
The positioning aimed for EDU-TREK
products is as follows (motto):
“Edu-Trek is the ladder to the top and without hurting
your pockets”
How about pricing?
Edu-Trek
products are priced to inspire the customer to impulse and repeat buy also
experiment. Edu-Trek is priced from US$19.99 dollars per module for the skills
software, and US$29.99 for the academic software. Because this is educational software, the company
will set up the price that reasonable for everyone that wants to use the
software and the working parents will be less resistant to spend money for their
children’s academic development. Package deals are also available for academic
software in which customers can get a 10% discount. Furthermore, Edu-Trek will give a discount 10% to the first 500 buyers in addition to the discount
for the package deals so they could be interested in buying the
product.
By all of these information, we hope to attract customers as many as possible.
Below:
02855928455
